Amid the excitement of each new season, New Yorkers pursue new trends, concepts, and skills. Seeking something new is an essential part of daily life in New York City. Newness comes from something pure, basic, and essential.   Pure Cashmere NYC offers ‘newness’ with a solid foundation by integrating new ideas with the luxury of cashmere into our daily routines.Pure Cashmere NYC launched in 2007 as a premium cashmere brand based in New York City. It started expanding global business with its brand concept ‘Newness’ in earnest since 2012.